I am sure people in favor of control over their expensive devices (smart phones and the like) can cite this as a reason users should have a choice:
Vodafone has backed down in the face of angry opposition from Google Android customers, who last week received a software update thinking it contained Android 2.2, but instead found it contained Vodafone’s branded 360 service.
The Vodafone 360 service was launched in October last year. Essentially, Vodafone 360 is a user interface that puts social networking on the front screen of the phone, and arranges the users’ contacts so you can reach any person with a phone call, IM, text or other call – or send a location message to meet up.
However it also installs irremovable Vodafone-branded apps and bookmarks, including links to dating sites.
via Vodafone Backs Down In Row With Android Users | eWEEK Europe UK.

